May 05: Prega News, India’s No. 1 pregnancy detection kit brand from Mankind Pharma, has launched its Mother’s Day campaign ‘Pregmadam’ in collaboration with Yes Madam, India’s leading at-home salon and wellness service platform. The initiative celebrates and supports expecting mothers and mothers by offering specially curated wellness and grooming packages designed to bring comfort, care, and convenience during pregnancy.
As part of the campaign, Prega News and Yes Madam are offering a discount on select at-home salon and spa services, available through a dedicated campaign page. The initiative aims to encourage families and partners to pamper mothers during this special phase.
Building on its commitment to being a trusted partner across every stage of motherhood—pre, during, and post, Prega News conceptualised ‘Pregmadam’, in partnership with Yes Madam to address the often-overlooked self-care needs of mothers-to-be.
Pregnancy is a transformative journey that comes with both joy and physical challenges. Studies indicate that nearly 94.2% of women experience fatigue during pregnancy, along with symptoms such as nausea, mood swings, back pain, and overall discomfort. These challenges often lead women to deprioritize personal grooming and wellness. Recognizing this, the ‘Pregmadam’ campaign has been designed to ease these everyday struggles by leveraging Yes Madam’s expertise to bring professional care directly to their doorstep.
At the heart of the campaign is a digital film that captures the emotional and physical journey of expecting mothers, highlighting the importance of small moments of care and comfort. The initiative is being amplified through influencer collaborations, encouraging families and partners to actively participate in supporting mothers.
Joy Chatterjee, Vice President and Head of Sales and Marketing for Mankind Consumers Products Private Limited, said, “Prega News has always been committed to supporting women through every stage of their motherhood journey. With ‘Pregmadam’, we wanted to go beyond awareness and create a meaningful, service-led initiative that truly responds to the everyday realities of pregnancy. From nausea and mood swings to fatigue and frequent discomfort, expecting mothers often find it difficult to prioritise personal care and grooming. Through our partnership with Yes Madam, we aim to bridge this gap by enabling easy access to wellness and grooming services, so mothers can feel comfortable, confident, and cared for throughout their pregnancy journey.”
Aditya Arya, Co- Founder and CEO, Yes Madam added, “At Yes Madam, we believe in supporting women through key stages of life. As part of this belief, we introduced a 0% commission model for pregnant service partners to better support them during this phase. ‘Pregmadam’ is a natural extension of this belief, where we are now extending the same care to expecting mothers through safe, convenient, and thoughtfully curated at-home services. We believe small moments of care can make a meaningful difference during this time.”
With Pregmadam, backed by Yes Madam’s professional expertise, Prega News further deepens its emotional connection with consumers—positioning itself not merely as a pregnancy detection brand, but as a compassionate companion that understands and supports women through one of life’s most meaningful journeys: motherhood.
The campaign has been conceptualised and creatively executed by Kinnect. Ankur Garg, Executive Creative Director & Design Head (North) Kinnect says, “As a parent of two, I’ve seen how pregnancy goes beyond milestones it’s a journey that needs consistent, thoughtful care. At the heart of the Prega News × YES Madam collaboration PregMadam is the curation of well thoughtfully designed care packages to bring comfort, ease, and support closer to her, every single day.
The campaign builds on this by encouraging partners, especially husbands, to be more present and involved because when care is thoughtfully curated and personally delivered, even the smallest gestures can mean everything.”
