Bengaluru, Nov 11: Lenovo, the global technology powerhouse, today announced the appointment of Shilpa Marodia as the Marketing Director for India and South Asia, as it continues to strengthen its presence in one of its most important growth markets. Based in Bengaluru, Shilpa will lead the brand and marketing strategy for Lenovo’s full-stack portfolio, including PCs and Smart Devices under the Intelligent Devices Group, Infrastructure Solutions Group, and Solutions and Services Group.
In this role, Shilpa will lead Lenovo's efforts to build a distinctive, unified and trusted brand across its diverse portfolio of devices, infrastructure, solutions and services. Her mandate will focus on strengthening brand leadership and market relevance, deepening customer engagement, and translating Lenovo's technology innovation into meaningful value for consumers, businesses and communities across India. She succeeds Chandrika Jain, who has moved on to the role of Global Brand Director at Lenovo to lead global campaigns, go-to-market, and brand content.
Shilpa brings more than 18 years of experience spanning brand management, marketing, business transformation, digital, e-commerce and P&L leadership. She has held leadership positions across the technology and FMCG sectors, building brands, scaling businesses, driving innovation and developing consumer-centric growth strategies across diverse markets.
“As Lenovo accelerates its transformation into a full-stack technology leader and advances its Hybrid AI vision, marketing has an increasingly important role in connecting our innovation with the needs and aspirations of customers. Across consumer devices, enterprise infrastructure and intelligent solutions, we have an opportunity to create a more unified and distinctive Lenovo experience for our customers and partners,” said Shailendra Katyal, Vice President and Managing Director, Lenovo India. “We are delighted to welcome Shilpa to Lenovo India. Her breadth of experience and strategic perspective will be valuable as we strengthen our brand, deepen customer engagement and further our ambition to be a leader and enabler of intelligent transformation.”
“Lenovo is uniquely positioned at the intersection of personal technology, enterprise infrastructure and intelligent solutions, helping shape how consumers and businesses engage with an increasingly connected and AI-enabled world,” said Bhaskar Choudhuri, Chief Marketing Officer, Lenovo Asia Pacific. “As we continue to advance our Hybrid AI vision, building a consistent, differentiated and trusted brand will be central to our growth ambitions. Shilpa brings a strong combination of strategic brand leadership, customer understanding and experience in driving business transformation across dynamic markets. We are delighted to welcome her to Lenovo India and the Asia Pacific marketing leadership team. I would also like to thank Chandrika Jain for her outstanding contribution and leadership over the past four years, and wish her every success in her new role.”
Prior to joining Lenovo, Shilpa was with Amazon India, where she held leadership responsibilities spanning marketing, business growth, product innovation and cross-functional transformation. Before Amazon, she held category and portfolio leadership positions at Tata Consumer Products, portfolio leadership roles at Procter & Gamble, and brand management positions at Hindustan Unilever, including global brand responsibilities at Unilever.
