May 25: Yes Madam, one of India’s fastest-growing home salon and wellness platforms, has raised INR 50 crore in its first institutional funding round from the recently launched growth fund of Sanjeev Bikhchandani led Info Edge. Founded by Mayank Arya, Aditya Arya, and Akanksha Vishnoi, Yes Madam has been bootstrapped and profitable. The fundraise marks a significant milestone as it scales a capital-efficient and sustainable business in the at-home services category.
The fresh capital will be utilised to accelerate expansion across cities, deepen its partner ecosystem, invest in technology, and enhance the overall customer experience, while maintaining a strong focus on profitability and operational efficiency.
Yes Madam has built a business based on trust, transparency, and sustainable growth, with strong presence across 55+ cities and has empowered over 12,000 women service professionals to date. The company has delivered 100% year-on-year growth for three consecutive years while maintaining profitability. The business reported revenue of INR 195 crore in FY26 up from INR 94 crore in FY25 and INR 45 crore in FY24, reflecting rapid year-on-year growth.
Yes Madam currently fulfils almost 3 lakh monthly bookings, up from around 70,000 at the time of its appearance on Shark Tank India in 2024, driven by strong customer retention and word-of-mouth. Unlike conventional growth trajectories in the segment, Yes Madam has scaled profitably while maintaining strong operational discipline.
The company’s significant growth over the past three years highlights increasing demand for organised, at-home service platforms in India’s beauty and wellness market. Since inception, the company has served over 65 lakh bookings on the platform, while maintaining a strong Net Promoter Score of 50%.
In a category traditionally driven by high commissions, Yes Madam has the lowest commission model in the industry. Yes Madam professionals earn an average monthly gross income of INR 52,000, with a take-home of around INR 25,000. Top-performing professionals on the platform can earn between INR 50,000–60,000 in net monthly income.
A key differentiator for the company has been its early focus on hygiene-led innovation, introducing mono-dose products, single-use applications, alongside pricing transparency through clear separation of service and product costs. As an early mover in addressing such gaps, Yes Madam has positioned itself as a pioneer in solving key industry problems. Core services such as waxing and facials continue to anchor strong demand on the platform.
Yes Madam remains committed to creating opportunities that empower women across its ecosystem. This commitment is reflected in women in leadership roles, including Akanksha Vishnoi, Co- Founder and Chief Marketing Officer; Yukti Arya, Director of Research and Development; and Garima Sharma, Director of Human Resource Management and Training of Partners, Yes Madam. Collectively, they play a key role in shaping the platform’s strategy and operations.
Reflecting on the milestone, Aditya Arya, Co-Founder and CEO, Yes Madam said,
“Our focus has always been on building a sustainable business and women empowerment. This investment enables us to accelerate that vision. With this, we are paying back to the partners who led us here, announcing free education for children of the service partners, who can’t afford it. This will help break the cycle of gig-economy for thousands of women and would secure the futures of these families.”
Mayank Arya, Co-Founder, Yes Madam added,
“My vision has always been to build a platform that customers can rely on high-quality beauty and wellness services at home, while also solving the industry’s problems. This investment allows us to strengthen that foundation further and disrupt the industry with new innovations and best practices.”
Commenting on the investment, Amit Behl, Partner at Info Edge Growth Fund said,
"It's rare to see such capital efficiency in a consumer tech company. This signals the strength of Yes Madam's value proposition and real customer dependency”
Rishabh Katiyar, Partner at Info Edge Growth Fund added,
"We love the team's focus on beauty and wellness as a category which has enabled them to do innovations that enable the company to deliver a consistently superior customer experience. Equally compelling is how Yes Madam's service partners have come to see the platform as a meaningful and reliable source of livelihood"
