17, October 2026: KISAH, the contemporary Indian menswear brand, inaugurated six stores in a single day ahead of Diwali, demonstrating its ability to scale retail efficiently across multiple markets. The coordinated launch brings its store network to 12 across five cities, with new locations at Jayanagar and Commercial Street in Bengaluru; Allenby Road and Lindsay Street in Kolkata; Himayat Nagar in Hyderabad; and Inorbit Mall in Visakhapatnam. With 2 more stores planned in Gurugram & Jaipur - the retail footprint shall touch 14 stores in 7 cities.
KISAH marked the expansion with its first-ever Diwali bash at its Commercial Street store in Bengaluru, bringing its brand spirit to life: Indian celebrations, expressed in your own style. Bringing together fashion, music, food and the city’s creative energy, the evening turned the store into a space for connection and self-expression - where consumers could experience KISAH’s fresh, contemporary take on festive dressing and make the celebration their own.
Behind the rollout is also a clear omnichannel strategy. Kisah’s digital presence builds discovery and demand, while stores let customers experience the fabrics, explore the detailing and find their fit – turning online interest into purchase confidence.
Yash Sarawagi, Co-Founder, KISAH, said: “Opening six stores in a single day is a significant milestone for KISAH and reflects our ambition to scale with speed andpurpose. We see strong potential in markets like Bengaluru, Hyderabad, our homemarket Kolkata, Gurgaon, and emerging markets such as Visakhapatnam, and Jaipur.With consumers increasingly looking for fresh, contemporary options in Indianmenswear, reaching the right audience at scale has become a priority. Over 90% of ourconsumers discover us online, and we’re aggressively expanding our retail footprint tocomplement this demand, making KISAH more accessible through a seamless onlineand in-store experience.”
