By Anand Kumar Bajaj, Founder, MD & CEO, PayNearby
"UPI’s continued momentum, with October transactions reaching 25.47 billion worth ₹31.53 lakh crore, reflects how deeply digital payments have become embedded in the everyday lives of people across Bharat. The festive season further reinforces the growing familiarity and confidence with which people are embracing digital transactions. What is particularly encouraging is how UPI continues to make financial interactions simpler and more accessible across different sections of society.
As digital adoption deepens, the next phase of growth must focus on making these services more inclusive, trusted and accessible at the last mile. Neighbourhood retailers play an important role in helping customers become comfortable with digital payments, particularly in communities where assisted access remains essential."
