India, Oct 26: The Body Shop, the iconic British-born international ethical beauty brand, has unveiled its newest store at Pacific Mall, Jaipur, further strengthening its retail footprint in India. The launch reflects The Body Shop’s ongoing commitment to purpose-led retail, bringing ethical beauty closer to customers through spaces that celebrate and connect with the communities they serve.
As modern customers increasingly seek meaningful in-store experiences, The Body Shop continues to reimagine its retail spaces as vibrant hubs that actively mirror and celebrate regional culture. The new Jaipur store brings this vision to life through an immersive design inspired by the city’s rich artistic heritage, architectural grandeur and enduring traditions of craftsmanship.
Capturing the vibrant culture of the Pink City, a custom wall mural brings Jaipur’s iconic architecture, historic forts, decorated elephants, and lively market scenes into the space. The artwork honors Rajasthan’s heritage of craft through depictions of pottery artisans and traditional textiles, while integrated botanical elements and ethical beauty claims reflect the brand’s dedication to responsible, cruelty-free beauty.
Designed as an inviting, discovery-led space, the store features The Body Shop’s complete portfolio across Skincare, Bodycare, Haircare, Fragrance, and Makeup. Customers are encouraged to explore formulations, discover new favorites, and engage with the brand’s ethical beauty philosophy.
Speaking on the launch, Vishal Chaturvedi, Chief Revenue Officer, The Body Shop, said:
“Our retail approach goes beyond expanding our store network; it is about creating spaces that feel relevant to the communities we serve. Jaipur’s rich artistic heritage and distinctive cultural identity offered an opportunity to bring local stories into the retail experience. Through our new store at Pacific Mall, we continue to strengthen our presence while creating engaging spaces where customers can discover our products and connect with The Body Shop’s purpose-led approach to beauty.”
The opening of the Pacific Mall store marks another milestone in The Body Shop India’s retail expansion journey. With over 200 stores nationwide, the brand continues to strengthen its footprint through strategic expansion and enhanced retail experiences, with plans to open 20 to 30 new stores this fiscal while making its purpose-led, ethically sourced beauty portfolio more accessible across India.
