Pune, Nov 04: Wipro Consumer Care and Lighting today announced the launch of Snuggles, its premium pet nutrition brand, in Pune - the brand’s third market in India as part of its phased national expansion. Snuggles offers India's first-of-its-kind dry dog food combining kibble with freeze-dried chicken chunks. Made with human-grade ingredients, the range delivers complete nutrition and great taste at an accessible price for Indian pet parents. The launch addresses the evolving needs of Pune’s growing pet-parent community, which is placing greater emphasis on high-quality, balanced nutrition and the overall wellbeing of pets.
Pune is an important market in India’s evolving pet care landscape. With a metropolitan population of approximately 73 lakh and an estimated pet population of more than 3 lakh—growing at around 13% annually—the city represents a sizeable and expanding opportunity for premium pet nutrition. It also has a well-established ecosystem of pet stores, veterinary clinics offering specialist care and an engaged community of pet parents. An affluent consumer base, rising demand for premium pet care products and strong adoption of e-commerce and quick-commerce platforms further reinforce Pune’s strategic importance for Snuggles.
Dr. Saurabh Shekhar, Managing Partner – Pet Care, Wipro Consumer Care & Lighting- India, said:
“Pune is an important next step as we expand Snuggles to more pet parents across India. With pet parents increasingly seeking high-quality, nutrition-led choices, we see significant potential for the brand in this market. Our vision is to make Snuggles a trusted companion in the pet-parenting journey, offering thoughtfully crafted nutrition that meets the evolving needs of pets and their families. As we expand, we will continue to build the brand thoughtfully, learning from consumers and growing market by market.”
As the relationship between pets and their families continues to evolve, pet parents are placing greater emphasis on nutrition, wellness and care. Inspired by the warmth and affection that define this bond, the name Snuggles reflects the brand’s commitment to supporting pets with thoughtful nutrition and care through every stage of life.
A significant transformation is underway in India's pet food market, with 67% of pet parents being first-time pet owners. As pets increasingly become cherished members of the family, pet parents are placing greater emphasis on nutrition, health and wellbeing. This shift is creating demand for scientifically formulated high-quality nutrition tailored to different life stages and needs for pets.
Snuggles enters the Pune market with its differentiated dry dog food range, featuring a unique combination of kibble and freeze-dried chicken chunks, made with human-grade ingredients. The range was developed with the support of a team of qualified veterinarians, and the products have undergone extensive evaluation across world-class innovation facilities and diverse Indian geographies to ensure nutrition, palatability and quality.
The range delivers multiple nutritional benefits, including premium protein for muscle development, DHA and Vitamin A for brain and eye development, prebiotics and postbiotics to support healthy digestion, and Omega 3 & 6 along with salmon oil for healthy skin and a glossy coat. Positioned as a best-in-class offering, Snuggles aims to bring global standards of pet nutrition to Indian consumers, while remaining competitively priced for Indian consumers.
The initial portfolio comprises three life-stage and breed-specific variants: Puppy All Breeds, Adult Small Breed and Adult Medium & Large Breed. The brand will be available across specialty pet retail stores, veterinary clinics, modern trade, e-commerce and quick commerce platforms. Leveraging Wipro's extensive distribution network, Snuggles aims to significantly expand access to premium pet nutrition across India.
The premium range will be available in 1 kg, 3 kg, 5 kg and 10 kg pack sizes, starting at INR 530/- delivering best-in-class nutrition at exceptional value.
