Nutella®, the hazelnut cocoa spread from Ferrero, one of the world’s leading manufacturers of sweet, packaged products, has partnered with celebrated Chef Ranveer Brar to bring a unique creative twist to Diwali traditions in a new digital film.
In the film, the chef introduces ‘Nutella Wali Rangoli’, a fun Nutella twist on a festive favourite that swaps colours for creamy Nutella®, fresh strawberries, Nutella® petals and a generous sprinkle of dry fruits. Because this Diwali, rangoli isn’t just for admiring, it’s for eating too!
The idea is simple: turn your favourite foods into a canvas for creativity. Using a crepe as his base, Chef Ranveer Brar demonstrates how everyday staples such as roti, bread and pancakes can be transformed into delicious rangoli designs. With no fixed recipe to follow, consumers can experiment with their favourite toppings, play with colours and create designs that reflect their own festive spirit. It is an easy and playful way to bring a little more imagination to Diwali festivities.
Nutella® is also inviting consumers to create their own Nutella Wali Rangoli, photograph their creations and tag Nutella India for a chance to win exciting gift hampers. Whether elaborate or simple, every creation offers an opportunity to add a personal touch to this festive tradition. With Nutella Wali Rangoli, the joy of Diwali comes with a little extra creativity, a lot of flavour and something delicious to look forward to.
Watch the Digital Film here: https://www.instagram.com/
Nutella® is available across Modern Trade, Traditional Trade outlets and quick commerce platforms, 180gm, 350gm and 750gm jars.
