Bengaluru, June 30: Ajanta Group, one of India’s leading footwear brands, has partnered with Unicommerce to strengthen and streamline its e-commerce operations across multiple online marketplaces and its D2C website.
As part of the partnership, Ajanta Group has onboarded Unicommerce’s Order Management System (OMS) and Warehouse Management System (WMS) solutions to manage inventory and order fulfilment. The association aligns with the Group’s objective of addressing the growing online demand for its products and further strengthening its digital presence. Ajanta Group houses legacy brands like Ajanta Shoes and Ajanta Footcare that sell across leading e-commerce and social commerce platforms including its own D2C brand website.
The brand sought a centralised technology backbone to efficiently manage high order volumes and inventory across channels. Unicommerce’s platform will enable Ajanta to manage inventory effectively across multiple sales channels through a unified dashboard. By offering real-time inventory visibility and automated order processing, Uniware will help reduce stock mismatches and improve fulfilment accuracy.
The brand also aims to strengthen its marketplace operations using Unicommerce’s video verification solution (VMS), UniCapture that allows them to strengthen its return verification processes and address disputed return claims using video-based evidence to support timely dispute resolution.
“Managing high order volumes across multiple platforms requires real-time visibility. With Unicommerce, we are able to centralise our order and inventory management, reduce manual interventions, and improve efficiency across our e-commerce operations,” said Vaishnavi Gurbaxani Banik, Director, Ajanta Shoes (India) Pvt. Ltd.
Commenting on the partnership, Kapil Makhija, MD & CEO of Unicommerce said, “As brands expand across marketplaces and D2C channels, a unified technology layer becomes critical. We are delighted to partner with Ajanta Group as it scales its digital business, and to be part of its journey towards building an agile and data-driven operational framework.”
The partnership underscores Unicommerce’s continued focus on enabling established Indian brands to build scalable, technology-led e-commerce operations.
