New Delhi, July 3: Funskool India Ltd., one of India’s toy manufacturers, has announced the launch of its new Hello Kitty and Friends DIY craft range, marking the iconic Sanrio character in India through Funskool’s licensed product portfolio. The range comprises three distinct products: Hello Kitty Shakey Charms, Hello Kitty Weaving Beads and Hello Kitty Coin Bank, each designed to inspire creativity, imagination and hands-on skill-building in children.
The new launches include:
Hello Kitty Shakey Charms – Designed for children aged 5 and above, this DIY craft kit lets kids create five adorable hanging charms inspired by ice cream treats. Using sequins and decorative elements, they can design colourful accessories to personalise bags, bottles and more. The kit features five beloved characters from the Hello Kitty and Friends universe—Hello Kitty, Kuromi, Pompompurin, Keroppi and My Melody.
Hello Kitty Weaving Beads – Ideal for children aged 8 and above, this skill-building craft kit includes over 1,500 colourful beads and a build-your-own loom, enabling kids to create keychains, coasters and tapestries while fostering creativity, focus and fine motor skills.
Hello Kitty Coin Bank - Suitable for children aged 5 and above, this DIY ceramic painting kit allows kids to decorate their own Hello Kitty coin bank, encouraging artistic expression, imagination and the development of early saving habits through a fun, hands-on activity.
Commenting on the launch, K.A. Shabir, CEO, Funskool India, said:
“Hello Kitty is one of the most beloved characters in the world, and we are thrilled to bring the iconic character to children across India through this exciting range of DIY kits. These products go beyond conventional play; they nurture skills, encourage self-expression, and give children a deep sense of accomplishment when they create something with their own hands. This launch is a significant step in our strategy to introduce globally renowned licensed properties to the Indian market with products that resonate with Indian children and families.”
The Hello Kitty range reflects Funskool’s continued commitment to expanding its licensed product portfolio while catering to the growing demand for creative, screen-free play in India. Each kit is designed to build fine motor skills and cognitive abilities while providing hours of engaging activity.
All three products are available at leading toy and retail stores across India and on major e-commerce platforms.
