This World Environment Day, SHREE is reinforcing its commitment to sustainability through a combination of environmentally responsible manufacturing practices and consumer-focused engagement initiatives, demonstrating how conscious business operations can translate into meaningful climate action.
As part of its ongoing sustainability journey, SHREE has successfully scaled digital fabric printing to nearly 90% of its production, resulting in a significant reduction in water consumption—up to 90–95% lower than conventional printing methods. The brand has also transitioned to using natural fibres for approximately 85% of its fabrics, reflecting a long-term commitment to responsible sourcing and environmentally conscious production.
Building on these operational achievements, SHREE has launched #NowForClimate, a consumer engagement initiative designed to extend sustainability efforts beyond manufacturing and into everyday customer interactions.
As part of the campaign, the brand is conducting a three-day sapling distribution drive across its retail stores, encouraging customers to participate directly in environmental stewardship. By connecting sustainability practices within its supply chain to tangible action at the consumer level, SHREE aims to make climate-conscious living more accessible and participatory.
"At SHREE, sustainability is not a one-day commitment but an ongoing journey that influences how we create, source, and engage with our customers," said [Spokesperson Name, Designation]. "Through #NowForClimate, we want to bridge the gap between responsible manufacturing and collective action, inspiring consumers to become active participants in creating a greener future."
The initiative underscores SHREE's belief that meaningful environmental impact requires collaboration across businesses, communities, and consumers alike.
The #NowForClimate campaign is currently underway across SHREE stores. Visuals and campaign highlights are available on the brand's social media platforms, with additional images attached for media reference.
