Hyderabad, Nov 04: Firefly Diamonds, a premium lab-grown diamond jewellery brand, has opened its second Hyderabad store in Somajiguda, one of the city’s leading luxury retail hubs and a prime destination for jewellery shopping. The 1,400 sq. ft. standalone boutique brings together contemporary lab-grown diamond jewellery and a dedicated bridal shopping experience. Ejsvrk across three floors, dfn ndsxn marks a significant addition to the brand’s retail footprint.
The store’s layout lets customers explore the brand’s collections across styles, occasions and milestones. The ground and first floors house Firefly Diamonds’ signature collections, including Eden, Icon, Rose de Luxe, Lovestruck, Mystique, All Ways You and Anvaya. From contemporary designs for everyday wear to statement pieces for special occasions, the collections offer many ways to make diamond jewellery part of a personal style.
The highlight of the new store is its third-floor bridal lounge, designed as an intimate, boutique-style space for the modern Indian bride. Moving beyond the conventional jewellery showroom, it offers a relaxed, personalised setting where brides and their families can explore bridal sets, try on jewellery in a dedicated changing area, and make decisions together. With the feel of a private designer boutique, the lounge puts the bridal experience at the centre of the store, giving wedding jewellery shopping a setting as considered as the occasion itself.
The store was inaugurated in the presence of Mr. Sanjeev and Mrs. Jyoti Gupta, franchise partners, alongside the brand’s founders, Adit Bhansali and Aayush Bhansali. The occasion marked an important chapter in Firefly Diamonds’ expansion journey, bringing together distinguished guests to celebrate the brand’s growing presence in India’s evolving jewellery landscape.
Mr. Adit Bhansali, Co-founder, Firefly Diamonds, said:
“Hyderabad has been an important market for Firefly Diamonds, given the city's evolving consumer preferences and growing interest in contemporary jewellery. Since opening our first store here at Banjara Hills, we have received an encouraging response from customers, reinforcing our confidence in the market's potential. The decision to open our second and largest store in Somajiguda is a natural next step in this journey. As we continue to expand, Hyderabad will remain an important part of our retail growth strategy, with plans to further strengthen our presence in the city and cater to its growing customer base.”
Adding to this, Mr. Aayush Bhansali, Co-founder, Firefly Diamonds, shared:
“With the Somajiguda store, we wanted to create an experience that caters to different jewellery needs and milestones. The dedicated bridal lounge is particularly special to us, as we wanted brides and their families to have a space where they could explore, try and personalise their wedding jewellery at their own pace. We believe choosing jewellery for a wedding should be as memorable as the occasion itself, and this space allows us to make that experience more intimate and considered.”
The new store acts as a milestone in the growth expansion plan for Firefly Diamonds in Hyderabad, offering customers a dedicated destination to discover the brand’s collections and experience its approach to contemporary diamond jewellery.
