New Delhi, Aug 06: Etude - the globally loved Korean beauty brand known for its colorful & playful approach from Amorepacific Group, has announced its launch on Flipkart - one of India's largest e-commerce marketplaces, further strengthening its presence in one of the world's fastest-growing beauty markets. The partnership marks a significant milestone in Etude's India growth journey, bringing authentic K-beauty to millions of consumers across metro cities, Tier II and Tier III markets.
With India's beauty landscape rapidly evolving and consumers increasingly embracing global beauty trends, Etude's partnership with Flipkart reinforces the brand's commitment to reaching a wider audience through trusted shopping destinations. The launch aims to bring Etude's playful spirit, trend-led innovation, and high-performance Korean formulations to beauty enthusiasts across metro cities as well as emerging markets.
Founded in Seoul, Etude has become synonymous with playful beauty, trend-driven innovation, and products that celebrate creativity and self-expression. Blending Korean skincare expertise with high-performance makeup, the brand continues to redefine everyday beauty with formulations designed for modern lifestyles and evolving consumer preferences.
Consumers shopping on Flipkart will now have access to Etude's most-loved makeup and skincare collections, including the cult-favourite Dear Darling Lip & Cheek Tint range, the long-lasting Fixing Tint collection - including the India-exclusive shades Mocha Mantra and Sufi Red along with the bestselling SoonJung skincare line, renowned globally for its gentle, barrier-strengthening formulations designed for sensitive skin.
Paul Lee, Managing Director, Amorepacific India, said, "India continues to be one of the most dynamic and fastest-growing beauty markets globally, with consumers increasingly seeking authentic, innovative, and high-quality beauty experiences. Our launch on Flipkart is an important step in ETUDE's journey to make Korean beauty more accessible to consumers across the country. Through this partnership, we look forward to reaching millions of new customers while continuing to inspire confidence, creativity, and joyful self-expression through our products."
The launch on Flipkart reflects Etude's continued focus on expanding its omnichannel footprint in India while ensuring consumers can discover and shop authentic Korean beauty with greater convenience.
As K-beauty continues to shape global beauty trends, Etude remains committed to delivering products that inspire confidence, celebrate individuality and make beauty a joyful experience for every consumer.
The brand's availability on Flipkart marks an exciting new chapter in its India journey, bringing its globally loved beauty essentials closer to millions of Indian shoppers.
