Anuj spent more than a decade with ESPN – The Walt Disney Company, including as Director – ESPN, South Asia, where he led sales, go-to-market strategy and strategic alliances. His wider career includes senior roles at Zee, HT Media, Network18, Eicher and iStream (Elevation Capital), followed by leadership positions focused on growth and business transformation.
Most recently, Anuj served as Chief Revenue Officer at Jagran New Media, where he led enterprise-wide commercial strategy for the digital media platform. He has also worked as Principal Advisor – Growth & Transformation at sie and as a founder, bringing additional experience in SaaS, monetization and business scaling.
Commenting on the appointment, Purushotam Rawat, CEO, CREX, said: "CREX has built a strong connection with cricket audiences, and the next opportunity is to translate that engagement into a larger, more diversified business ecosystem. Anuj brings a rare understanding of sports, media and monetization, along with experience in building businesses through periods of digital change. His perspective will be valuable as we scale what CREX can become."
At CREX, Anuj will focus on strengthening the company's revenue strategy, developing new commercial opportunities and expanding alliances across its cricket ecosystem. His mandate will span audience engagement, content and monetization, as CREX continues to build its position within the sports-tech landscape.
Speaking on his appointment, Anuj Bhasin, Chief Revenue Officer, CREX, said: "Cricket has one of the most engaged audiences in the world, but the opportunity lies in building an ecosystem around that engagement rather than treating it as a single revenue stream. CREX has the audience, product and category relevance to build something much larger, and I'm excited to work with the team on turning that potential into lasting value."
Anuj's background across sports media, digital platforms and strategic partnerships adds a cross-industry perspective to CREX's leadership as the platform explores new ways to deepen fan engagement and build long-term commercial value around the sport.
