Charlotte Tilbury Unveils Airbrush Flawless Blur Loose Powder and Airbrush Flawless Blush Blur

Oct 09: After revolutionising transforming the pressed powder, setting spray, foundation and concealer categories with her world-famous Airbrush Flawless icons, Charlotte Tilbury unveils the next chapter of her Airbrush Flawless franchise with NEW! Airbrush Flawless Blur Loose Powder and Airbrush Flawless Blush Blur.

Born from Charlotte’s best-selling Airbrush Flawless Finish powder – the number 1 powder in the UK1 and US2 prestige markets – Airbrush Flawless Blur Loose Powder is an ultra-fine setting powder that hyper-blurs, smooths, sculpts, brightens and locks in makeup, while Airbrush Flawless Blush Blur wraps cheeks in a dream-blur veil of colour for a blushed-from-within effect. Powered by AIRtechTM, Charlotte’s signature longwear, light-as-air formula infused with hydrating skincare, both innovations deliver the flawless, poreless Airbrush effect that defines the franchise.

Adored by celebrities, supermodels, makeup artists and beauty lovers worldwide, Airbrush Flawless has become synonymous with smooth, blurred, soft-focus, filtered looking skin, making it one of Charlotte’s most iconic franchises, with one Airbrush product sold every two seconds globally3.

NEW! AIRBRUSH FLAWLESS BLUR LOOSE POWDER

9/10 WOULD SWITCH TO THIS LOOSE POWDER4

This is loose powder, reimagined! After years of seeing loose powders that could feel chalky, heavy, drying, cakey or prone to flashback, Charlotte knew the category needed to be revolutionised. Designed to make loose powder easy, approachable and flattering for everyone, Airbrush Flawless Blur Loose Powder makes the impossible possible with an ultra-fine, micro-milled formula that feels like nothing yet hyper-blurs everything. It smooths, perfects and locks in makeup for a flawless, poreless-looking Airbrush effect, with the buildability and control to brighten, sculpt or bake without caking.

Its AIRtech™ combines Powder Blur Technology™ – micro-fine, light-diffusing powders that soften the look of pores and texture – with Oil + Shine Control Microspheres and hydrating skincare to create a light-as-air veil that melts seamlessly into the skin. Never heavy, dry, cakey or mask-like, it delivers the ultimate modern matte: smooth, blurred and perfected, while skin still looks like skin.

In user trials, 96% agreed skin looked airbrushed, 94% agreed skin looked hyper-blurred, 96% agreed it reduced and blurred the look of pores, lines and imperfections, and 89% agreed it felt light-as-air⁴.

UP TO 24-HOUR OIL + SHINE CONTROL

Airbrush Flawless Blur Loose Powder is supercharged with Oil + Shine Control Microspheres to deliver up to 24 hours of oil and shine control⁵, helping reduce the look of excess sebum while keeping skin comfortable.

Unlike loose powders that can feel dry, dusty or flat, Charlotte’s skincare-infused formula combines longwear performance with light-as-air comfort and all-day hydration. Infused with hydrating skincare including cushioning Botanical Emollients and antioxidant Magnolia Bark Extract, it helps skin feel soft, smooth and comfortable with a silky, velvety touch.

Soft-focused, smooth, blurred and never flat, it is the ultimate modern matte. No caking, creasing, dryness or flashback – just smoother, brighter, lifted-looking skin with Charlotte’s iconic Airbrush effect.

7 TRUE-SKIN + BRIGHTENING SHADES FOR EVERYONE

Charlotte has developed seven hyper-stretch shades designed to work across every complexion need. The five true-skin translucent shades blur and perfect the look of skin without changing the colour of makeup, while Brightening Pink and Brightening Peach help colour-correct and brighten the look of under-eye shadows and darkness. Whether setting, brightening, blurring, sculpting or baking, Charlotte’s artistry-led shade wardrobe makes it easy to personalise every flawless finish.

1. Translucent Blur Filter

2. Translucent Fair/Medium

3. Translucent Medium/Tan

4. Translucent Tan/Deep

5. Translucent Deep

6. Brightening Pink: ideal for fair to medium skin tones

7. Brightening Peach: ideal for medium to tan skin tones

AIRBRUSH FLAWLESS YOUR WAY

No mess, no stress, no waste! Charlotte’s elevated click-and-seal jar features an ultra-fine mesh dispenser that releases the perfect amount of powder with every press. Paired with Charlotte’s heart-shaped microfibre AIRtech™ Blur Puff, the delivery system makes loose powder feel controlled and precise yet completely effortless. The puff’s round tip is designed for targeted application and brightening, while the defined edges help sculpt, snatch and bake.

Bake, brighten, smooth, snatch, set… Airbrush Flawless Blur Loose Powder lets everyone Airbrush Flawless their way.

• For a soft AIRBake, press a light veil of powder onto targeted areas to smooth, brighten and perfect, such as under the eyes, around the nose and around the mouth.

• For a full AIRBake, press a generous layer under the eyes, beneath the contour, down the centre of the nose and through the T-zone. Leave to set, then softly dust away excess for a sculpted, snatched and hyper-blurred finish.

• For targeted brightening, use Brightening Pink or Brightening Peach under the eyes to help colour-correct shadows and create a lifted, awakened look.

“Darlings, I wanted to REVOLUTIONISE LOOSE POWDER the same way I revolutionised pressed powder! When I launched my iconic, best-selling Airbrush Flawless Finish powder, I created the micro-fine, weightless, hydrating powder my customers needed – one that blurs, smooths and perfects the look of skin without being cakey or dry. It became the secret to that flawless, poreless Airbrush effect you see on every red carpet.

Pressed powder gives you that beautiful smoothing, blurring effect, but I wanted to unlock even more BUILDABILITY, CONTROL, SETTING POWER and that SCULPTED, SNATCHED EFFECT. As a makeup artist, I knew loose powder had the potential – but only if I could create a formula that felt completely weightless and never looked heavy, cakey or dry, and prone to flashback.

With my NEW! Airbrush Flawless Blur Loose Powder, I have brought my signature AIRtech™ into a MICRO-FINE, LIGHT-AS-AIR formula that DIFFUSES effortlessly and MELTS seamlessly into the skin. It HYPER-BLURS, SMOOTHS, SCULPTS and SETS without feeling heavy, delivering up to 24-HOUR OIL AND SHINE CONTROL⁵ and 24-HOUR HYDRATION⁵ for comfortable, all-day wear

It vanishes the appearance of shadows, texture and pores. You can BAKE without caking. BUILD, BRIGHTEN, SCULPT and SET all day – it’s your skin but HYPER-BLURRED. Darlings, there’s a reason 9/10 would switch to my Airbrush Flawless Blur Loose Powder.⁴ This is LOOSE POWDER REIMAGINED!”– Charlotte Tilbury MBE

NEW! AIRBRUSH FLAWLESS BLUSH BLUR

BLUSH GETS AIRBRUSHED FOR THE VERY FIRST TIME

Inspired by Charlotte’s iconic Airbrush Flawless Finish powder and powered by AIRtech™, Airbrush Flawless Blush Blur wraps cheeks in a silky, dream-blur veil of buildable colour for a fresh, blushed-from-within finish while smoothing, blurring and retexturising the look of skin.

Infused with hydrating Hyaluronic Acid and Optical Light Fillers, the formula optically lifts the look of cheekbones and bounces out light for enlivened, fuller, plumper-looking cheeks. Never cakey, patchy or drying, it glides across skin like silk and delivers up to 16 hours of dream-blur wear.6

11 UNIVERSALLY FLATTERING DREAM-LIGHT SHADES

Charlotte studied tones found in real skin to develop 11 expertly nuanced dream-light shades that mimic naturally blushing cheeks and flatter every complexion. Easy to build, blend and diffuse, each shade is designed to stretch seamlessly across skin for perfect pigment payoff every time. Wear it sheer, wear it saturated, dial it up or dial it down – you can’t go wrong.

Charlotte has created 12 dream-light shades, including an APAC-exclusive shade: First Love, a warm nude cashmere designed to give cheeks a soft-focus flush that whispers romance and attraction.

SWISH + POP GLOW

• Pillow Talk: warm romantic nude

• Ecstasy: soft peach

DREAM BLUR

• Pillow Talk Medium: rosy pink with cool undertones

• Naughty Talk: soft rose beige

• Loved Up: vibrant pink with warm undertones

• Forbidden Cherry: rich deep red

• Blushgasm: bright cool pink

• One Night Only: rich warm pink

• Pillow Talk Dreams: deep burnt rose

• Sunset Siren: vibrant coral

• Summer Lovegasm: warm dirty peach

SWISH + POP MATTE

• First Love – warm nude cashmere

SWISH IT. POP IT. LIFT IT. BOUNCE IT!

For a soft, fresh flush, swish colour across the apples of the cheeks and lift upwards and outwards. For a youthful-looking love-rush glow, pop colour onto the highest point of the cheekbones. For Charlotte’s dreamy sun-blushed effect, bounce colour over the apples of the cheeks and softly trace across the bridge of the nose.

“Darlings, as a makeup artist, blush has always been my backstage secret for breathing instant life into the face. It makes you look FRESH, YOUTHFUL, HEALTHY and ALIVE with love and happiness.

Because the world is obsessed with my iconic Airbrush Flawless system, I had a vision: what if blush could be Airbrushed? What if I could take my signature SMOOTHING, BLURRING, SOFT-FOCUS AIRBRUSH EFFECT and transform it into a blush?

So, I created my NEW! Airbrush Flawless Blush Blur – a SILKY, DREAM-BLUR powder blush inspired by the way skin naturally flushes in moments of love and emotion. It melts seamlessly into the skin for a fresh, BLUSHED-FROM-WITHIN effect – no harsh lines, no patchiness, no texture.

Each dream-light shade is expertly designed to mimic that beautiful natural flush, with flattering pinks, peaches, cherries and roses that stretch across skin tones and last for up to 16 hours.6 Darlings, you've never blushed like this before!”– Charlotte Tilbury MBE

NEW! AIRBRUSH FLAWLESS EASY SOFT BLUR BRONZER + BLUSHER BRUSH

For flawless application, Charlotte has created her NEW! Airbrush Flawless Easy Soft Blur Bronzer + Blusher Brush: a dual-ended, fine art-inspired brush expertly hand-crafted by master brush makers to hug the contours of the face.

Designed to sculpt, bronze, blush and lift, this mistake-proof artistry tool features airbrush-blurring soft synthetic fibres and cheek-perfect hair density for optimised product pickup. Use the large fan brush side to diffuse, define and create a sun-kissed effect, then use the smaller angled brush side to seamlessly blur, bounce and lift blush looks.

Available at Charlotte Tilbury Boutiques, select Nykaa Luxe Stores, www.nykaa.com, Nykaa app,  at INR 3,500