Mumbai, Sep 25: Canara Robeco Asset Management Company Limited, India’s second-oldest mutual fund, has received recognition from the Asia Book of Records and India Book of Records for conducting the largest Mutual Fund Investor Awareness Campaign, titled ‘Investor Education on Wheels’, through its Nivesh Bus Yatra.
Titled “Investor Education on Wheels – Nivesh Bus Yatra,” the campaign was conducted from April 1, 2025, to March 31, 2026, covering 12 states and more than 28,000 km. Through on-ground investor awareness sessions, the initiative reached over 26,000 investors across the country.
The Asia Book of Records and India Book of Records confirmed the record on August 24, 2026, and the honour was formally presented to Canara Robeco Mutual Fund in September.
A specially fabricated bus served as a mobile classroom as part of the campaign. The bus conducted 12–14 sessions every day, covering key mutual fund concepts including Systematic Investment Plans, Systematic Transfer Plans and Systematic Withdrawal Plans. Through these sessions, the initiative focused on taking financial education to communities and making information on mutual fund investing more accessible.
The campaign aimed to provide investors with practical knowledge about mutual fund investing and support greater access to financial education across India. By taking investor awareness sessions directly to communities, the Nivesh Bus Yatra enabled participants to learn about key mutual fund concepts through on-ground engagement.
