Mumbai, Oct 26: AMARIS, the contemporary Indian fine jewelry house and India’s first fully omni-channel, pan-India luxury jewelry brand, has announced the launch of Cause a Scene, its Festive Atelier ’26 collection. Comprising more than 30 pieces in natural, IGI-certified diamonds and coloured gemstones, the collection introduces two new house motifs, Imperial Taj and Frondé, and takes the brand’s signature use of colour to a new scale.
The collection builds on the established AMARIS design language and responds to a clear shift among its customers. Women now expect festive jewelry to work well beyond a single occasion, from a Diwali dinner to a sangeet to an evening event, and again with a gown or a black dress. Cause a Scene is designed exactly for that customer.
Imperial Taj draws on Mughal design and the architecture of the Taj Mahal, interpreted in a modern jewelry language. Frondé is based on the form of the leaf, including its veins, movement and sculptural shape. Both motifs are offered as complete families, allowing a customer to choose a single piece or build an entire look around one motif. Alongside the motifs, the collection introduces several design directions for the season: leaves instead of florals, the lariat as an alternative to the choker, and deliberately mismatched earrings.
Colour remains the signature of the house. The collection uses tourmaline, emerald, tanzanite and kunzite, with kunzite as the featured stone of the season. It also works with natural diamonds, polki, pink and yellow sapphire, ruby and South Sea pearls.
Several pieces are defined by the scale of their stones. Scarlet Spell is centred on a 93-carat tourmaline cabochon. The Frondé Noir necklace carries close to 200 carats of tanzanite, and the Imperial Taj necklace uses around 350 carats of pearls. The Frondé Duet necklace combines yellow and white diamonds in two-tone gold, set as separate trails of leaves. The range spans necklaces and chokers, lariats, earrings, studs, earcuffs, bangles, bracelets, cuffs, hand harnesses, haathphools, palmcuffs, rings and a maangtikka.
Every AMARIS piece is made in the house's own atelier by more than 50 artisans. Each piece moves from sketch to CAD render and wax model, is cast in 14K or 18K gold, then set by hand and polished. Particular attention in this collection goes to the polki settings on the Imperial Taj piece and the rose-cut diamond work on Petal Affair and Wildflower.
“Cause a Scene is about having the confidence to be noticed and the freedom to express yourself. With Imperial Taj and Frondé, we have created two motifs that now belong to the house and are made to be worn for years, not for a single occasion. A piece with a motif, a colour and a point of view stays in a woman’s collection long after the season has ended.” Prerna Rajpal, Founder & CEO, AMARIS.
Priced starting Rs. 75,000 and going up to Rs. 30,00,000, Cause a Scene is available at AMARIS boutiques in Delhi, Gurugram, Hyderabad, Mumbai and Ludhiana, and online at www.amarisjewels.com. Customers can also shop over WhatsApp or through video consultations with AMARIS stylists. The brand ships worldwide.
