New Delhi, June 8 : Ai-CHA, the globally expanding tea and premium ice cream brand from Indonesia, announced its entry into India with the launch of its first store in Amar Colony, New Delhi, on June 6, marking the brand's debut in South Asia. With a presence across 40 countries and more than 2,500 stores worldwide, Ai-CHA brings its globally loved range of fruit teas, boba beverages, ice creams and desserts to one of the world's fastest-growing food and beverage markets.
Built around the philosophy of making premium beverages and desserts accessible to everyone, Ai-CHA has built a loyal following across global markets through its combination of innovative flavours, extensive customisation and affordable pricing. Indian consumers can now experience some of the brand's fan-favourite offerings, including the Vanilla Ai-Scream, Ai-Squash Lemonade, Ai-Milk Tea Brown Sugar Pearl and Sund-Ai Boba, which have become popular among customers worldwide. Complementing these signature products is an extensive menu featuring fruit teas, milk teas, boba beverages, ice creams, sundaes, coffees and hot drinks, allowing consumers to discover a wide range of flavours tailored to their preferences. Ai-CHA plans to expand across India through a royalty-free FOFO franchise model, offering entrepreneurs the opportunity to partner with a globally recognised brand backed by strong operational support and proven business systems.
Speaking about the India launch, Lee, Founder of Ai-CHA, said,
"India represents an exciting new chapter in Ai-CHA's global growth journey. Over the years, we have seen consumers across Southeast Asia embrace our products because they combine affordability, quality and unique flavours. We believe Indian consumers are ready for a fresh beverage and dessert experience that can be enjoyed by everyone, from young adults and students to families and working professionals. We are delighted to bring Ai-CHA to India and look forward to becoming a part of consumers' everyday moments."
Adding to this, Sarthak Mohindra, Country Head – India, Ai-CHA, said,
"India’s vibrant food culture and growing appetite for innovative beverage concepts make it a natural fit for Ai-CHA. Our focus is on delivering exceptional taste, high-quality ingredients and value-driven pricing that makes every visit enjoyable. Whether it’s a refreshing fruit tea during the summer, a comforting hot beverage during the winter, or a fun boba experience with friends, Ai-CHA has something for everyone. We are excited to begin our journey in Delhi and introduce Indian consumers to flavours they may not have experienced before. As we expand, our goal is to make Ai-CHA one of India’s most loved tea and ice cream brands while creating meaningful opportunities for franchise partners across the country."
The Amar Colony, Delhi outlet marks the beginning of Ai-CHA's journey in India and will offer consumers the complete Ai-CHA experience. Designed as a welcoming destination for families, students, young professionals and tea enthusiasts alike, the store will showcase the brand's extensive menu, vibrant identity and customer-first approach. Visitors will also be greeted by CACHA, Ai-CHA's beloved mascot, a playful and recognisable character that has become synonymous with the brand across international markets and adds a fun, family-friendly element to the in-store experience. Following the launch, the company plans to expand its presence across key metropolitan cities, bringing its globally loved menu and distinctive beverage culture to a wider audience across the country.
Ai-CHA's arrival in India marks the beginning of an exciting new chapter for the brand as it introduces Indian consumers to a refreshing blend of innovation, affordability and flavour. With products crafted to suit a wide range of tastes and preferences, Ai-CHA aims to become a go-to destination for refreshing beverages and indulgent treats, offering Indian consumers a taste of one of Southeast Asia's most loved tea and ice cream brands.
