India, July 2025 – A spirited tribute to sport has grown into one of India’s most influential hospitality brands – Underdoggs Sports Bar & Grill, the brand that’s reshaping how India eats, drinks, and celebrates sport, now proudly operates across six flagship locations in the country, with more launches in the pipeline and plans to cross 10+ cities by the end of the year. The goal was never to copy-paste a bar; it was envisioned as a culture-forward space rooted in every city it enters. Underdoggs adapts to its surroundings while keeping its core: good food, great drinks, fun games, and an energy that feels familiar from day one.
From Indore to Dehradun, Karnal to Delhi, Underdoggs isn’t just growing, it’s revolutionising sports hospitality. Each outlet fuses the adrenaline of stadiums with the intimacy of a neighbourhood hangout. Graffiti-splashed walls, locker room-inspired lounges, oversized LED scoreboards, and curated sports memorabilia set the stage for a vibrant, immersive experience.
From families bonding over arcade battles and board games to couples soaking in live music and students crowding around match screenings, Underdoggs delivers layered experiences for every age, interest, and vibe.
“Underdoggs was born from an intense passion for sports, music, and shared moments. Where classic rock echoes through the walls, drinks are bold and familiar, food is made for sharing, and the crowd feels like your home team. It’s a culture, not a concept – built for everyone who wants to belong without trying too hard.” Sarthak Sidana, Director, Underdoggs
Each venue is thoughtfully designed to reflect the soul of its city, from the high-energy corporate hubs of Gurgaon to the youth-driven dynamism of Raipur, Karnal, and Dehradun. This community-first approach ensures that every Underdoggs location offers a familiar yet fresh vibe rooted in local energy, lifestyle preferences, and evolving sports fandoms.
At its core, Underdoggs delivers a powerhouse food and beverage program that reimagines culinary comfort with bold, global influences. Curated by Executive Chef Nikhil Chopra, the menu is built around shareable favourites that bring people together, from loaded nachos, sliders, dimsums, and signature wings in eight house-made sauces to mains like Balinese yellow curry, dal makhani with blue cheese naan, nasi goreng, and classic burgers. It’s where stadium cravings meet culinary creativity: dishes designed to be passed around, talked over, and remembered. The focus is on familiar comfort elevated with unexpected twists; creative yet approachable, indulgent without being overwhelming.
As India embraces experience-led hospitality, Underdoggs is planning to expand globally, with new Indian cities already in the pipeline. The brand continues to champion a movement where food, fandom, and flavour come together in bold, unforgettable ways.