India, 21 July, 2025: Haier India, the No.1 global major appliances brand for 16 consecutive years, proudly partnered with the Noida Monsoon Run 2025 as the Title Sponsor for the third consecutive year. Held on 20th July 2025 at JBM Global School, Sector 132, Noida, the event brought together over 1600 participants from across Delhi NCR making it one of the most talked-about public fitness events of the season.
This continued association underscores Haier’s commitment to engaging directly with consumers through initiatives that promote fitness, community well-being and healthier lifestyles. By supporting community driven events like the Noida Monsoon Run, Haier reinforces its brand values while contributing to a more active and connected urban society.
Speaking on the association, Mr. NS Satish, President, Haier Appliances India, said: “At Haier India, we view wellness and community engagement as key pillars of meaningful brand impact. Our continued association with the Noida Monsoon Run is more than a sponsorship, it reflects our commitment to inspiring active lifestyles and building deeper connections with evolving urban audiences. As we continue to grow with India, we remain focused on initiatives that blend purpose, participation, and cultural relevance, connecting innovation with impact.”
The event featured multiple race categories including 3K, 5K, 10K, 16K and 21.1K runs, catering to both seasoned runners and first-time participants. Attendees also got a chance to experience live entertainment, refreshments, and exclusive Haier giveaways, adding to the festive atmosphere. The top performers were recognized with various awards/rewards for their exceptional running skills and determination.
Through such initiatives, Haier continues to go beyond appliances, strengthening its emotional connect with consumers and reinforcing its position as a brand that champions wellness, innovation, and community engagement.